Key points
Original code, text, graphics and photographs may be protected as creative expression, while a general idea or function is different. When employees, freelancers or agencies create the work, ownership and transfer terms should be written clearly. Version history, contracts, handover records and licence checks for third-party or open-source components strengthen the evidence chain.
Practical next steps
Start with the asset, owner, target market and the rights that may already exist.
Copyright, ownership contracts and evidence for website content, design and source code.
What to remember
No. The purpose is to assess risk and choose a better-informed strategy.
Frequently asked questions
What should be reviewed first?
Start with the asset, owner, target market and the rights that may already exist.
Does this guarantee an outcome?
No. The purpose is to assess risk and choose a better-informed strategy.