Key points
Preserve URLs, dates, screenshots, seller details, product images, packaging and purchase evidence before contacting the alleged infringer. Confirm ownership, territory, classes and validity of the relevant rights. Depending on the facts, platform notices, warning letters, customs or administrative action, negotiation and court remedies may be considered. Ongoing monitoring helps detect repeat sellers.
Practical next steps
Start with the asset, owner, target market and the rights that may already exist.
A structured first response for preserving evidence, checking rights and selecting enforcement action.
What to remember
No. The purpose is to assess risk and choose a better-informed strategy.
Frequently asked questions
What should be reviewed first?
Start with the asset, owner, target market and the rights that may already exist.
Does this guarantee an outcome?
No. The purpose is to assess risk and choose a better-informed strategy.