Key points
A word mark can protect the name without tying it to one graphic style, while a logo filing focuses on the visual element. A combined filing is connected to the overall representation submitted. Separate filings can provide flexibility when a logo changes, but budget and commercial priority matter. Each chosen version should be searched before filing.
Practical next steps
Start with the asset, owner, target market and the rights that may already exist.
Compare word marks, logo marks and combined filings for a flexible brand portfolio.
What to remember
No. The purpose is to assess risk and choose a better-informed strategy.
Frequently asked questions
What should be reviewed first?
Start with the asset, owner, target market and the rights that may already exist.
Does this guarantee an outcome?
No. The purpose is to assess risk and choose a better-informed strategy.