Key points
A filing normally requires accurate owner details, a clear representation of the word or logo and a carefully drafted list of goods and services. Representation through an adviser may require a power of attorney. Priority claims, special mark types and foreign documents can require supporting evidence or translations. Checking the file before submission reduces avoidable corrections.
Practical next steps
Start with the asset, owner, target market and the rights that may already exist.
The essential applicant, mark, classification, power of attorney and priority information.
What to remember
No. The purpose is to assess risk and choose a better-informed strategy.
Frequently asked questions
What should be reviewed first?
Start with the asset, owner, target market and the rights that may already exist.
Does this guarantee an outcome?
No. The purpose is to assess risk and choose a better-informed strategy.